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Search Engine Ranking Search Engine Optimisation We offer to analyse your site in detail to uncover the key areas for improvement and help you to improve your sites ranking Pay Per Click/Adwords Advertising We find the keywords that your target audience searchs for when looking for companies in your industry, to get them to come to your site instead of your competitors! |
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What do all the buzz words mean? SEO: SEO or Search Engine Optimisation is the strategy applied to increasing your websites ranking in the organic listings on the search engines. It involves choosing keywords that best match your target market and focusing content on your site, keywords and other on page factors to try and improve your ranking. If you are after high rankings in Google, Yahoo or any other search engine. PPC: PPC or Pay Per Click is a method where you allocate a budget in order to increase the ranking of your website in the sponsored section of the search results. Take for example Google, the main listings are referred to as Organic, however there are a series of listings that appear on the far right, these are adverts that can be targeted towards certain phrases and keywords, and each time they are clicked, you will be charged the click value (example 65c ). PPC is a great way for any business to increase the traffic to their website. A campaign can be developed and can go live within days, giving your site additional hits. |
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